How to Setup Ezoic Ads: Monetization Through Ad Revenue

by Josh Koop | Last Updated: August 21, 2020
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Many affiliate marketers will focus entirely on making their income from the product pages, choosing to work on ranking product posts. Many of them have a high level of difficulty and require much link building and outreach on the site to “power up” their site posts and pages.

What I want to speak to you about today is to also think about a strategy of monetization through informational posts. The reason why? Having an ad strategy can help you diversify the income for your website, this will help you during lean product months and help stabilize the website income.

Today we are going to go over how you can apply for Ezoic, a premium ad broker, who can help provide you an additional income stream. Apply to Ezoic here, you want to have a decent amount of pageviews, typically around 10k a month prior to applying.

How To Apply To Ezoic

First things first, to apply to Ezoic and ensure you are accepted you need to have 10k organic page views, depending on who I have spoken with this needs to be mainly US-based traffic. If your site is not mainly targeted at US traffic then you may need to look into other ad services to provide you better performance. Click Here To Start (Opens in a new Tab)

  1. Click on [ Start Free Trial ]
  2. Create Your Ezoic Account
  3. Grant Access to Ezoic Team To Analytics [ Steps ]
  4. Email [ ] to Review Site

Granting Access To Analytics

  1. Sign in to Google Analytics
  2. Click Admin, and navigate to the desired account/property/view
  3. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click User Management.
  4. In the Account users list, click +, then click Add new users.
  5. Enter the email address for Ezoic‘s Google Account
  6. Select Notify new users by email to send a message to the user.
  7. Select the permissions you want. Learn more about permissions
  8. Click Add.

How to Setup Ezoic Using Ad Tester

Ezoic has a getting started quick guide which you can reference for more details but we will make a super concise listing below for those who want to do manual ad placeholders. If this seems overly complex and you aren’t technically savvy then reach out to your account manager and tell them you need help getting your placeholders set correctly for your site.

You will want to install an ad insertion plugin which allows you to add valuable ad slots within your content itself. This will help you to insert ads into post content where you can’t normally, including places like before the content, after the content, and at after any individual paragraph.


Quick Guide To Ad Placeholders

  1. Ad Wrap For Old Ads – Set-Up Wrapping On Existing Ad Placements [ Video from Ezoic ]
  2. Add Additional Testing Locations – The next step is to include additional locations to be tested by Ezoic’s system. There are two methods to accomplish this:
    • Manually Adding Placeholders
    • Ezoic’s Chrome Extension – [ Check Out Here ]
  3. To manually add the placeholders to your site, you’ll follow the same steps as you did to wrap your ads by creating a placeholder in Ezoic’s Ad Tester Dashboard.
  4. Once the placeholder code is generated, add this placeholder div to your site in the location you want the placeholder to appear.
    1. Repeat this process until all ad placeholders are created and the ad links inserted into the website.
  5. Turn on Ezoic‘s Ad Tester
  6. Patience – The system will now start to process through all the options possible with the number of placements available. This is a time-consuming process and in many cases can be 6 weeks to 6 months to get to the max value from your visitors.
How to Setup Ezoic Ads - Edit Placeholders
Edit Placeholders
How to Setup Ezoic Ads - Enable Ad Tester
Ad Unit Code To Site
How to Setup Ezoic Ads - Enable Ad Tester
Enable Ad Tester

How to Use Ezoic For Additional Income

When you configure the above ad placements you will choose whether they are on a specific layout or a specific page or post. I would say leave it on this layout to ensure proper placement on the posts which should be your main moneymakers.

While this sounds optimal you do need to spend some time evaluating the ad content to ensure that your valuable affiliate product pages don’t necessarily have ads on them.

You don’t want to lose a $15 product commission to a $1 ad revenue. This means you should take some time to ensure the right setup for your pages so you don’t cost yourself affiliate income.

Additionally, when you have to set up the ad placeholders you may feel overwhelmed, instead of getting stressed out take a minute to email your account manager.

If you ask your account manager he can get you the support from their team to help build out the placeholders to help get you a good set of placeholders.

You want to add a lot of placeholders to your website, these aren’t the number of ads that will be shown but it is actually the places where they can possibly place an ad. The more placeholders the better their AI system can learn which ads grant you the most income from your posts.

This process of AI and ad layouts is a lengthy process the more spots you have but in general, will tend to increase your income from ads over time.

Obviously, if you would like to maximize your ad value this process per Ezoic would be based on total placeholders, the image below explains how this can be mathematically understood.

How to Setup Ezoic Ads - Ad Placeholders
The more placeholders the more options for ad testing

As a reminder, you WANT to have as many placeholders as possible to ensure a solid chance to find a combination that yields a high CPM for the most income you can get per visitor. As you can see adding only 5 more placeholders will almost double your ad placement options.

Final Thoughts on Ezoic

Hopefully, this has exposed you to why it is important to look into additional options when looking to monetize your website. Ads are a valuable source of income for a blog and even more for an affiliate blog, always work to make your income streams diverse as it helps you during downtimes and also each stream of income helps you sell down the road.

I will bring more posts in the future covering information around their Premium ad services and their speed accelerator plugin which can help get your pagespeeds into the 80+ territory when enabled.

I love technology, I have plenty of technical side experience but never really thought of blogging as a way to earn an income. With everything that has gone on in the last couple years and the instability of the job markets I started to learn how to blog and build affiliate niche sites to add more income channels to give me the chance to break free from the financial chains that bind me and find real freedom!