For many new affiliate marketers the Clickbank opportunity is a golden choice to build a passive income do to the high earnings per click. What most new affiliates don’t know is that Clickbank can be hard to convert which is why I like their training product, Clickbank University to learn the best methods.
Today I want to cover with you how to promote Clickbank products on Google which can be done in three ways:
- Organic Search
- PPC Advertising
Each of these methods has its own benefits and drawbacks and the best approach is a blend of all or at least two. If you are going to build a sales site then YouTube and organic search will be a no brainer to get unpaid visitors to your site over time.
Organic search is the best option for consistent, long term traffic as it is built by writing informational posts aimed at keywords and phrases that Google searchers target.
This allows you to get continual traffic for free over time that as you add content should continue to grow.
Benefits To Organic Search
Like I added above, one of the largest benefits to using organic search is that it is free, it has no monthly cost and no specific cost other than your time to write the posts.
Over time the more keywords you rank for the more often you will show up in the search engine results pages (SERPs) and the more chances you will have to get visitors.
This traffic, unlike a paid traffic model, is very interested in the search term and if you build your information posts well can be converted to buying traffic and visitors without much effort in many cases.
Drawbacks To Organic Search
The biggest downside to organic traffic is that, on average, any post which is indexed by Google can take upwards of 8-9 months to reach its full potential for ranking and traffic.
This means that any work you do now won’t show a lot of fruit until almost a year down the road, this is also why so many affiliate websites end up dead and shutdown.
The patience to wait out organic traffic is typically why people will end up instead running paid ads on Google to gain first page rankings as that is near instantaneous without the waiting time.
The second largest search engine in the world at this time is YouTube, this is why it could be a very valuable place for you if you don’t mind making videos.
Benefits To YouTube
This platform is aimed to deliver content that aligns with the viewer which helps ANYONE when making content to get it in front of viewers and possible customers.
You can add little links inside the video and you can add a link into the description. If you want one more place where people could find your link to the Clickbank product you will want to add a comment with one last sales copy and the link and pin it to the top, most watchers will at least read a few comments.
I would recommend that you build a squeeze or bridge page in ClickFunnels to to capture the email of your YouTube visitors to ensure you get maximum value out of a visitor from your YouTube traffic.
Drawbacks To YouTube
Lets face it, many of you don’t want to have your face on videos or are worried about negative comments from people online. This I can’t do much for to help you out, you can do headless videos but they are typically less effective for sales.
Additionally, YouTube requires more gear investment, though you can just use an iPhone, if you want it to look more polished and clean. Though it has been shown people have a lot of trust in lower quality as you are more “just like the viewer” and not a television broadcast.
One way many state can lead you to good returns is using Google Adwords or other pay per click (PPC) advertising. The PPC method to ranking yourself first in the SERPs has long been a route taken by businesses to get the traffic volume that can lead to higher sales.
Benefits To PPC Advertising
The biggest benefit to a PPC advertising campaign with Google Adwords is that you will immediately be atop all the organic search rankings without having to do any SEO battles.
This is a tremendous time savings which allows you to target very specific keywords with just some small research time and aim at the buyer intent with your ad copy.
I would recommend you build a squeeze or bridge page in ClickFunnels to allow you to build a page which you can use to capture the email of the ad visitor to ensure you get maximum value out of a visitor from PPC traffic.
Drawbacks To PPC Advertising
Consistent costs will be charged per visitor who comes to your site over time while the ads run. This will mean even if no one makes any purchases the money is spent so it is entirely possible to build ads and lose money overall if you can’t build a bridge page to at least capture emails from these visitors.
To fix this issue you can sign up for ClickFunnels which is the most simple way to build landing or bridge pages without needing a full website. Don’t ever run ad based without a method to be able to collect an email at minimum as this list will be benefit to your spend even without an immediate purchase.
Learning How To Make Clickbank Sales
Clickbank University is an amazing program from Clickbank themselves that can help you work on mastering your sales skills and how to get value promoting Clickbank products. The benefits to joining Clickbank University is that you get to learn from Clickbank how to best offer their courses.
Their program is packed to the brim with step-by-step videos, interviews with experts, incredible tools, and fantastic support, which will ensure that you love it and find it over the top helpful.
Final Thoughts on Promoting Clickbank Products on Google
One of the best ways to make a good commission check monthly requires finding products which pay you better than the normal Amazon Affiliate commission of 3%. Most Amazon purchases now are around $50 per transaction which means you will only get around $1.50 from that sale.
Clickbank products are very frequently upwards of 20-50% and some actually will give you 100% of the initial sale. These payouts can be $10-$100s of dollars each sale, why take the time to get pennies when you can target dollars?
If you are very new to this and Clickbank is intimidating then the Clickbank University is the way to get oriented and learn how to manage selling Clickbank products. It is always helpful to have high quality learning available instead of just YouTube videos, take your education seriously if you want serious money.
I will be starting a case study site all about gaining clicks to Clickbank products soon as there has been a great demand from people online and in the Facebook communities I visit which shows me there is room to teach and show results.